What is StoryBrand and Why Should I Care? (Part 1)

What is StoryBrand and Why Should I Care? (Part 1)

StoryBrand is many things. But in a nutshell, it is a way of clarifying your message and providing a framework through which you can help people understand what is that you do and how you can help them. In doing so, you will increase sales, conversions, and happy...
Can I Build My Own Website?

Can I Build My Own Website?

When I went to design school back in the dark ages, we were still hard-coding all websites. Sure, WordPress and other content management systems existed, but those were mostly used just for personal blog sites and you couldn’t build very effective business...
What do you REALLY need on your website?

What do you REALLY need on your website?

Frustrated with your website and not really sure what information you need on it? You’re not alone!  Envision this: Someone comes to your website and you have 15 different menu items, a vague header title (maybe something like “Improve Your Life”)...