StoryBrand is many things. But in a nutshell, it is a way of clarifying your message and providing a framework through which you can help people understand what is that you do and how you can help them. In doing so, you will increase sales, conversions, and happy clients!
StoryBrand as a company is a team of marketing experts that have done extensive behavioral research on connecting with your target audience. They understand the power of Brand Messaging and how it can take your business to the next level.
Do you feel you have a good grasp on your brand image and the clarity of the message you are sending to your potential clients?
One of the key differences in the StoryBrand strategy versus traditional marketing is that the focus is actually shifted off of your brand and onto what the brand can do to help your target customer or client achieve something – this means everything is designed towards attracting and retaining your audience. You are turning the client into the hero of their own story, which makes ALL the difference!
Ultimately, you want to make the consumer journey as EASY and as FUN as possible for your clients!
You may be surprised by several small design and content changes that can simplify your client’s journey. Ultimately, you want to make the consumer journey as EASY and as FUN as possible! StoryBrand can assist you in answering the honest question: Does my product or service take too much work for people to buy?
StoryBrand’s formula allows you to clarify your message and gives you an easy-to-apply framework that can be scaled for use on all marketing platforms of your brand – from website, to social media, e-blasts, and print ads. It will allow you to make your message so clear that it gets you a noticeably higher lead conversion. Apply the framework and watch what happens!
As a StoryBrand Certified Guide, I utilize the StoryBrand Framework that assists with lead conversion, client retention, and higher profitability overall. If you are a current client who would like to StoryBrand your website, we’d love to talk. Simply book a call here and we’d love to discuss how we can help YOU become more profitable!
Want to learn more on your own?
Download our free eBook here to see if your site passes the grunt test, and stay tuned for Part 2 of What is Storybrand, and Why Should I Care? (Coming soon!)
PS: Our nutrition partner, Healthy Steps Nutrition, is also owned by a StoryBrand Certified Guide! If you don’t have a nutrition program for your gym or it is not helping your clients the way that you had hoped it would, be sure to book a call with them!